How often have you heard people brag about what great multi-taskers they are? Perhaps you’ve made the same boast yourself. You might even have heard that members of “Gen Y” are natural multi-taskers, having lived their whole lives constantly switching their attention from texting to IMing to Facebooking to watching TV— all supposedly without missing a beat. We even see training classes designed to teach managers how best to multi-task their Gen Y staff, the implication being that asking someone to focus on a single task through to completion has now become ridiculously old-fashioned for, if not downright heretical to, the new world order.

Don’t believe it.

Michael Hannan