Howard Stern is a business. Sirius is paying, in essence, a license fee for what is a large and successful business.

Howard Stern Radio Show.

Jeff Van Gundy is a Baxter. Derek Jeter? So not a Baxter. Howard Stern is not a Baxter. And Bernie Kerik is not a Baxter.

This is a razors and blades business. Discounting of radios is one of the obvious levers they've got to stimulate subscription demand, because over the long term, that's where they make their money.

They want me to copy Howard [Stern]. But I refuse to regiment this show. ... I told them I would quit if they will not let me do what I was hired to do, which is create something unique.

If someone had come along and instantly maintained the ratings that Howard Stern had, that would have been looked at as the second coming of Christ,