Hunting accidents aren't big news. They're pretty rare.

Hunting is an extremely safe sport.

This is welcome news for the hunting industry and for conservationists. These figures show that our industry is out front in innovating new and better gear, and that hunters are willing to spend to further their enjoyment.

This is pretty serious stuff … This is the kind of stuff that leads to major accidents,

Hunting revenue is not growing. It's pretty much staying flat.

Tie yourself into the tree, that's No. 1.