Hype does not last long. When you think about the rationale behind the work we have done for two and a half years, it is all about perception and how we want someone to feel.

When you think about a destination brand, it is really about a science. This is not art, this is about substance and this science of brand mindset has been perfected by thousands of organizations around the world.

I give it high marks. It sounds wonderful to me.

They're our leaders. They're the ones who led us last year. They're willing to work.

These seniors have been working hard the whole year in practice. That hard work paid off for them tonight. You do all this preparation and when your opportunity comes, you want to make the most of it. These seniors made the most of their opportunity. We don?t get that effort, we don?t knock off that team.

He wants to get better every day. He definitely has a high work ethic and wants to go far in this league.