I absolutely loathe the idea of doing a fragrance simply as a moneymaker. Personal brand to make money? Vomit.

Nothing wrong with making money.

Your personal brand is not the promotion of an
idea of who you are or even who you want to become.

You shouldn't have to have money to have a luxury fragrance.

There is nothing - absolutely nothing - half so much worth doing as simply messing about in boats.

Furnishing a home is no different than going into the studio and making music. You want to make sure you've pared down all the extra details so that in the end, every stitch has a context uniquely yours.