I am really concerned about the integrity of the board — doing things for the right reasons, doing things the right way, being consistent, being fair.

He learned the industry and learned the right way to do things and how to maintain your integrity in a business that can sometimes steal it away.

I've always found him to be an upstanding guy of integrity. Brian's always done the right thing. I am baffled.

That's the best receiver in the game right now,'' Owens said.

Integrity is doing the right thing, even if nobody is watching.

If you have the right offer at the right price, you can enjoy the luxury of pricing integrity. If you are a bit weaker but ahead of the game, you can use some good promotions. But if you're really struggling, you are probably going to have to go on sale, and that's really going to affect your margins.