I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.

Never count on the crowd to take care of you.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

I don't believe we have defined health care reform very well in this country.

I care about heart.