I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail.

Type is your brand.

The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous.

If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms.

When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.

This will be the only voting opportunity on this. Current members from (both organizations) really need to come to this meeting.