I do think that 'Pretty Little Liars' has raised the bar in how social media can tie into the fan base watching the show.

I think what makes a good show is obviously a rabid fan base.

It all started with social media, building a fan base via Tumblr and YouTube, doing covers, and releasing a project with original music. Labels started to peel interest then. It was around the same time I was applying for college.

The Giants have a great organization, great fan base.

I know my fan base is a smart group of people.

I think at first the Flume project really started out as an online thing. I used Facebook and SoundCloud, and I think we got lucky because it felt like a bit of a golden age of those social media platforms. So I managed to create quite a solid fan base online.