I don't like stuff that can only go into one set; I want stuff that can be applied across sets. It's a more real Lego building experience. And, of course, it's the same from a manufacturing point of view. I want elements that are universal; that gives me the best economics and best utilisation of the mould.

Scoring goals is scoring goals. From a striker's point of view, the aim is the same.

I can only write about personal stuff, about my point of view.

We, in Syria, our point of view stems from our experience.

The materialistic point of view in psychology can claim, at best, only the value of an heuristic hypothesis.

There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.