I don't think anyone in the media thinks strategically about society.

Sure, I've often been misrepresented - anyone frequently quoted has this experience.

Navigation is power of a limited sort - it enables us to manage the immensity of the media torrent.

The manufacture of desire isn't at the heart - if it isn't absurd to speak of a heart - of the media torrent. Chronic dissatisfaction is at the heart of the matter.

I am a realist as well as an idealist, and I think that it is incumbent upon those of us in opposition to try to work within what are always arduous circumstances to stretch the limits of the possible.

As I write at the end, if we step back and face the enormity of the torrent, then we have taken the first step to imagining what we might want to do about it.