I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

More and more, it feels like I'm doing a really bad impersonation of myself.

I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer.

I think of myself as a journeyman actor. I've got some talent and I work hard, but people like Brando or Pacino - those people are touched by God.

This time, she has her identity.

It affects the position of the brand. Capital potentially had that issue with Johnny Vaughan.