I don't think anybody in our business is creative. What we do is copy something better than the next person.

Creativity is inherent in all successful businesses. Business does not have to be so boring or cut and dry. We recognize the often-forgotten aspect of business, something that keeps upper-management going.

Creativity is an import-export business.

Most People think In the Box - Some think Outside the Box - I want to Create the Box

**New business concepts are always, always the product of lucky foresight.**
That's right - the essential insight doesn't come out of any dirigiste planning process; it comes form some cocktail of happenstance, desire, curiosity, ambition and need. But at the end of the day, there has to be a degree of foresight -- a sense of where new riches lie. So radical innovation is always one part fortuity and one part clearheaded vision.

[first-line bold by author]
[2002] p.23

... all too often, a successful new business model becomes the business model for companies not creative enough to invent their own.

[2002] p.46