I don't think it's a small move in this direction; I think it's a huge move.

There are about 800,000 small businesses started every year, ... Small businesses don't have enough time to deal with their taxes. We are trying to make it more convenient for them.

This creates a ripple effect for small-business owners, ... There are fewer payments. There is less paperwork. There are fewer chances for mistakes. And it frees up valuable resources for small businesses and the IRS.

We think it provides a very powerful incentive for business investment.

I think the significance of today is an increased commitment to being more accessible to taxpayers and moving from a focus on doing our job internally to helping taxpayers meet their obligations under the tax code,

There is a gradual move away from concentration, but the numbers still are really small. The ebullience that many companies had 12 months ago has been disabused by now. Advertisers have found that branding plays a role and coming up with a business model in this new world is not a slam dunk.