I grew up with video games and animation.

We're going to try to manufacture a big-scale piece called a Memory Wall. When you walk past the Memory Wall (constructed of hundreds of liquid pixels), basically you'll trigger a wave that will travel the length of the pixel. So, when people walk past it, they're triggering pixels sending the wave from the front to the back. It's kind of like an interactive architecture piece.

Art to me is about developing your own style of communication. And technology is about communication. So to integrate the two just seems logical.

If you can dream it, you can do it.

As it relates to animation and the studio part of the company's overall plan to reduce staff ... the goal there is consistent with all of the company's divisions, and that is to reduce staff because of the general slowdown in competition,

I think it's a wonderful idea and the animation and stories are terrific.