I had an awful lot of my soul invested in Atari culture.

Some of the best projects to ever come out of Atari or Chuck E. Cheese's were from high school dropouts, college dropouts. One guy had been in jail.

We had some really powerful technology - Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that.

When I was running Atari, violence against humanoid figures was not allowed. We'd let you shoot at a tank... but we drew the line at shooting at people, with blood splattering everywhere.

I founded Atari in my garage in Santa Clara while at Stanford. When I was in school, I took a lot of business classes. I was really fascinated by economics. You end up having to be a marketeer, finance maven and a little bit of a technologist in order to get a business going.

Habits are to the soul what the veins and arteries are to the blood, the courses in which it moves