I have always been driven to buck the system, to innovate, to take things beyond where they've been.

I've always been motivated to innovate where the implications are significant.

Control your expenses better than your competition. This is where you can always find the competitive advantage.

Most of us don't invent ideas. We take the best ideas from someone else.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

Give ordinary folk the chance to buy the same things as rich people.