I have long been a supporter of The Prince's Trust, and so when American Express asked me to launch 'Amex Be Inspired' and help young people build their confidence and fulfil their potential, I was delighted to get involved.

Storytelling helps us understand each other, translate the issues of our times, and the tools of theater and film can be powerful in helping young people to develop communication/collaboration skills, let alone improving their own confidence.

We started a movement... to build character, citizenship and confidence in young people.

I have long been impressed with the focus on politics and that focus being... from young people.

Freddie Mercury inspired me when I was young.

For years, particularly with the advent of the Internet, people have been griping about lessening attention spans.