I have seen consumer focus groups where people are quite confused when shown a very popular drink, and they think it's 100 percent juice.

One hundred percent juice is derived straight from the fruit, cannot have any sweeteners and has to meet government standards. Juice drinks and juice cocktails have less than 100 percent juice, added water and, a lot of times, sweetener.

Juice does contain calories, and they need to be counted. It should be considered as a serving of fruit.

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We felt like that was what we needed to do. We were a center designed to help people, and these people needed help.

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