I like the idea of trying to influence society by taking a brief, then maybe subtly changing it or looking at it in a new way to see what interesting things can emerge.

If you take a Baroque commode and put a Baroque clock on top of it, maybe it is not so interesting as when you put a computer on top of it. Then you see both items in a new way.

One of the things you see in New York is that offices keep their lights on at night. They're proud of their building. Great. But they must find another way to be proud without draining energy.

One's destination is never a place but rather a new way of looking at things.

Innovation is taking two things that already exist and putting them together in a new way.

Trains are great dirty smokey thungs", said Will. "You won't like it."
Tessa was unmoved. "I won't know if I like it until I try it, will I?"
"I've never swum naked in the Thames, but I know I wouldn't like it."
"But think how entertaining for sightseers," said Tessa.....