I lived in Cyprus for six years where I learnt all about flatbreads.

When my career in hotels was taking off in the Nineties, I went to work as a head baker in Cyprus, where I was making Danish pastries every day. I can remember that the head chef was always on my back to put more seasonal fruits in with the creme patissiere. I'd even make them with rhubarb.

I went to Naples to work with one of the best pizza-makers in the world, and guess how long he bakes his pizzas for? He bakes them for 45 seconds. In and out. And they're incredible. Any more than that, and it's no longer considered a pizza. I've been spouting off to people for years - six minutes in an oven.

I've lived in California for six years and I've never surfed.

I'm not anti-American. I've lived with Kenny, a Texan, for six years.

Baking can be done with a few simple ingredients, so it's about simplicity and nostalgia - people are reminded of their childhood.