I make the majority of my money from Patron, but my passion is with Paul Mitchell: I spend 85 per cent of my time on it.

Good hairstylists never die. Vidal Sassoon and Paul Mitchell will always live on.

I wanted to do my part to help preserve that golden age of travel... I step aboard The Patron Tequila Express railcar, and I go back in time to the days when a long journey was something fun and very special.

I don't micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market, including our John Paul Pet flea and tick shampoo. If I don't like it, it's not coming out.

I probably spend 90% of my time revising what I've written.

If I was to say where we were, I'd say we were at about 80-85 per cent where we can be.