I missed a couple of gallops with her so she isn't right at her top. But she is going well.

You spin the wheel enough times and maybe you come out on top.

[AOL and other ISPs] will naturally tend to go towards what brings them revenue. They can spend money to keep their regular spam filters up to date but they can make money by neglecting spam filters and pushing more senders to pay for guaranteed delivery.

We realized that the big problem was that AOL was taking some of the money.

Deciding what's wanted mail and unwanted mail is a tricky issue, and one that ultimately we think users should decide.

For most people, geeks or not, modern life is just this incredibly complex problem amenable to no good obvious solution. But we can peck around the edges of it; we can make little shortcuts. And once you point out that everyone does that, once you coin the term, it's really easy to pile a whole lot of shared behaviors into one neat pile.