I need to find a way of retaining creative control.

Obviously there's a lot of stuff in the album, videos and website, lots of little, discreet references and it amazes us how many of them are getting picked up,

'Dirty Harry' is the next single. We're just starting the video for that now. It's been a nightmare to storyboard, because it's like three singles. It's not really a clear single in the sense that it changes three times.

We're working on it at the moment, but it's really expensive. It's going take a long time, but the great thing is they can play in five cities on one night. It'll be quite amazing to go and see, and it'll be a tour that will grow and change as it continues, as we'll be adding new bits of animation so you can cater it to each city they'll play.

I grew up doubting myself. It was a very spotty, frustrating, worrying time.

Really in technology, it's about the people, getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.