It's the difference between having some presence and no presence in the Dallas-Fort Worth area, ... When our standings are in the paper every day there and Dallas-area talk shows say, 'TCU won against BYU in a Mountain West game today,' I'll take that as a glass half-full approach. Maybe what is a 10 to 12 percent (television) interest jumps to 15 or 18 percent right away and then CSTV explodes on the scene in 2006.
— Craig Thompson
AreaDallasDifference