I never use the word 'hero' in sports. Hero is way above 'star.' I save 'star' for sports. Sports is entertainment; that's all it is.

Now, who else speaks for Perdido Beach?”
Bouncing Bette said, “Sam Temple here went into a burning building to rescue a little girl. He can speak for me, anyway.”
There was a murmur of agreement.
“Yeah, Sam is a hero for real,” a voice said.
“He could have died,” another voice seconded.
“Yeah, Sam’s the guy.”
Caine’s smile came and disappeared so quickly, Sam wasn’t sure it had happened. For that millisecond it was a look of triumph. Caine walked straight up to Sam, open and forthright, hand extended.
“There are probably better people than me,” Sam said, backing away.

I never use that word, retire.

We're not strong in adult entertainment because we have gone in other directions, but that is something we want to change.

It was the continuing convergence of entertainment and sports.

We never had anybody who froze to death playing football. You probably had somebody who died from heat stroke playing football.