I really do think VR is now one of the most exciting things that can be done in this whole sector of consumer electronic entertainment stuff.

There are some things that are exciting for distributors. I love Apple's AppStore and the things people can do with digital distribution.

I don't think anyone is going to say great things about being a native developer on Android.

The stereoscopic panoramic videos that we're showing on Samsung VR are getting a lot of positive traction. It's exciting when you see creative types - whether from the music, film, or video industries - look at this stuff. The gears are turning in their head almost immediately about how they can use it as a new medium.

Generally the whole entertainment business now is bland.

Sports, entertainment and aviation are three of the most exciting professions in the world; you are dealing with the same magnitude.