I really try to put myself in uncomfortable situations. Complacency is my enemy.

I feel uncomfortable because I'm insecure about who I am.

I think the thing I've always tried to do is - and I didn't plan it, it just started to come out that way - is try to make challenging music that flirts with accessibility.

With a Nine Inch Nails show, I'm building on a legacy that comes with a certain set of expectations. I have to push that forward, I have to reinvent myself, I have to feel current and valid.

Complacency is our worst enemy.

After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure it out because they don't even use the technology, and they're oblivious to how people consume music these days.