I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

If telecom are seen as a rightful infrastructure for the growth of many other sectors in the economy and the multiplier force, then I think it doesn't deserve to be taxed so high.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

All competitors are fierce competitors; Vodafone is the world's second largest company. We fight it each day. Idea Cellular is big and successful, too. Competition is competition; we are used to it.

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.