I set up the site because, at the time, there weren't many parenting resources online. As a new stay-at-home dad, I wanted to find out about the perspectives of other dads and contribute to them.

Customers with this equipment can go to the Web site and set thresholds for their heat and air conditioning needs at different times of day -- to turn the (air conditioning) on a half hour before they arrive home, for example,

This site is much more on a collision path with other online retailers. I would also say that the traditional site has been very focused on the sellers, but now eBay is saying that it has enough supply and it's going after the demand side of the equation.

The lines are blurring online -- a lot of the things you find on our site you'd find on a consumer media site like Yahoo! Finance or a broker site like E*Trade.

Courts don't have enough resources to give everyone a trial.

It's something different that I've never done before. Spending this much time on a project is tedious at some points, but it's also really exciting to me. And then there's the charity work we'll be doing. All of that drew me to it and made me want to be part of it.