I started at an agency called Intertalent. You copy scripts, you pick up people's dry cleaning, you take their dogs to the vet, you deliver packages, you do whatever they want you to do.

I'm on Facebook anonymously. I wanted to see how people use it, what's going on there, but I personally didn't want to be on it because everybody in the world tries to get to you with scripts.

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

If you look at professional baseball in New York, you can get all 162 Yankee games on television anytime you want. But people still go to the ballpark because they are two different experiences. It's the same with film.

We've got to be proactive. It's my job to look for unconventional situations that achieve what my clients want.

Usually when you get a script from actors, you don't have high expectations.