I tell them how what matters is becoming the best you can be at whatever you're doing.

What I can tell them is the way you become an Olympic champion is to start working now. I tell them why it's always worth it to put the time and effort into something you want to be good at.

But it doesn't matter what you're doing, it matters how you're doing it.

So I had the opportunity to do what the kids in the Hershey program do, except that the Hershey program lets them do it on such a larger scale, with the regional and national competitions.

I also meet with city officials, representatives from governors' offices, really anyone in that sort of position who has shown an interest in youth fitness, to let them know why this sort of program is so important. I give the same message when I speak at conferences.

What is easy is seldom excellent.