I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Joe Bastianich

Joe Bastianich

Ambition Communicating Customer Design I Think Importance Kind Lot Marketing Menu Only Overlook Paper People Printed Restaurant Right Right Kind Think Tool Way

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