I think CVS is trying to defuse this by saying there was no financial risk, but I think there was a very serious medical privacy concern,

That's where Pfizer is crossing the line here a little bit.

This is kind of a wake-up call to help people understand what's out there. I think consumers are increasingly aware of how vulnerable their data is in these databases.

The industry is working on tags as small as the dot of on the letter 'i', or tags can be woven into fabric, in effect hiding them from the consumer. The best way to protect the consumer is to clearly label products that have the tags and let people decide whether or not they want to buy them.

Do whatever you want in the back room of pharmacies, but keep it away from consumers.

My goal as a Christian (is) to sound the alarm.