I think it shows demand is better than expected. If they can get a premium elsewhere, why would they offer the employee discount?

With the upcoming introduction of new vehicles based on the GMT 900 platform, GM should regain lost share in the remarkably profitable large truck and large SUV segments.

The debate on gas prices has accelerated the end of the life cycle for many old-style SUVs. But the SUV segment was already undergoing changes well before gas prices became an issue.

They basically want to lower the sticker price closer to transaction price and lower the incentive, but not get rid of it altogether. Whenever there are large rebates, it has impact on perception, on customer attitudes and an impact on resale value.

You don't buy a pink elephant sculpture just because it's on sale.

This year has seen the rebirth of the car, as we saw a two percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.