I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.

Daniel Kahneman

Daniel Kahneman

About Attitudes Decision Decision Making Feel Feelings Gains Get I Think Lose Losses Major Making More Pain People Pleasure Psychology Really Results Than Think

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