I think our society has medical care kind of mixed up. They don't value it. Frankly, they don't see it the way we see it.

We try to accommodate, and why not? It's what we're here for.

Your health is your most valuable commodity. People should at least give as much attention to their health as they do to their car or to their hobby. Preventative maintenance will save them a world of trouble.

We want to set a new agenda in Israeli society, in which employment is a value.

Price is what you pay. Value is what you get.

Calculated risks of abuse are taken in order to preserve higher values.