I think people know Steve Jobs the showman. I think people know the guy who stood up and gave the keynotes. The magician. The salesman.

I think Steve Jobs is my idol.

One way to remember who you are is to remember who your heroes are.

My acronym is WWSJD: What Would Steve Jobs Do?

Most of us are latent Steve Jobs! We just need guts to surface.

As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. "This guy just doesn't get it," Jobs repeatedly railed as he wandered the Apple corridors. "He's not making art, he's making shit.