I think social media, it in a way forces companies to be more authentic or more transparent because it gives a voice to the consumer and a reach to the consumer that they didn't have before.

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

The more social media we have, the more we think we're connecting, yet we are really disconnecting from each other.

The power of social media is it forces necessary change.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.