I think that educators are in sales. Essentially, what you are doing is making an exchange with your class. You're saying, 'Give me your attention. In exchange, I'll give you something else.' The cash register is not ringing. It's not denominated in dollars or cents or euros, but it is a form of sales in a way. It is an exchange.

Dan Pink

Attention Cash Cents Class Doing Dollars Educators Else Essentially Exchange Form Give Give Me I Think Making Me Register Ringing Sales Saying Something Think Way You Your

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