I think that Shake Shack wouldn't exist had it not been for Twitter. I don't think you would have gotten a hundred New Yorkers to stand in line for an hour if they couldn't have made their time really productive and organized snowball fights, ordered free hot chocolate, and, you know, Instagrammed photos.

Danny Meyer

Danny Meyer

Been Chocolate Exist Fights Free Gotten Had Hot Hour Hundred I Think Know Line Made New New Yorkers Ordered Organized Photos Productive Really Shack Shake Snowball Stand Think Time Twitter Would You

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