I think that the end of the day a parent likes to sit down with their child and read with them,

We don't really base it around good and evil or the moral impact of the story, ... We just don't include the bad things in the story. Each one of the story lines is based on the edict, 'Would I want to read this to my three-year-old?' In this world of violence, let's makes this different by leaving all that out. We just let Happy and Max do fun things.

It's like a 17-minute baby sitter, ... The demographics say this is a good time (to offer the free CD). Forty percent of households now have multi-media PCs. Our timing to do this was just right.

The more they say it's like 'Toy Story,' the more I smile,

With a young staff, that's what's going to happen. We could turn it around the next day or the next start but you don't know when that will be.

The best we could have wished for after that moment [on day one] was to fight our way back up to third. Glenn [Patterson - my co-driver] and I are therefore delighted with our result which was made possible by our competitive, perfectly set-up, easy-to-drive car.