I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody.

Acquisition and retention lessons from babies world: "Crying gets their attention" and "Smiling keeps them there".

I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am.