I think the humor of double puns is incredible.

I think all parents have a double life.

Okay, you won our shitty little argument. Pass the world.

How many of us are there?” he demanded in a less than amused tone.
“Legions, surely, don’t you think it must be so?”
“How can you joke about even this?” he asked, anger evident in his voice. A rarity that he expressed it, or any other emotion, for that matter. Of course, that didn’t mean the emotions weren’t there, and I’d experienced every one he’d refused to show.
“Don’t knock what you haven’t tried, Michel. Trust me when I say my regular routine of self-amusement is a much better prophylactic against insanity than your grueling regimen of nightly self-flogging.

Cucumbers are technically a fruit and in the same family as pumpkins, melons and squash, so it may benefit those markets, although, to be honest, giant melons don't strike me as potentially that commercial.

Also not the kind of place to hide a server."
"Is that another pun?" She asked.
"No! I swear! I didn't mean that one."

~Shell Game, Kingdom Keepers #5