I think they've got to be aggressive and to make Martha more accessible. America has got to know that she's not the same Martha she was before.

It's like free money. If an item is $50 and you have a card for $35, then you get something for only $15. Psychology takes over.

Retailers have achieved their goal, discouraging a lot of returns.

The consumer is in a budget mind-set; it's become ingrained.

The best way I can describe America is we're sleep-walking through Christmas.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.