I think today's announcement was not a major catalyst. Even though the headline reads very well, it probably had not been on the forefront of the minds of investors as a real issue.

I was taken back by the announcement at first. Now that it is starting to sink in, it is still hard for me to envision Princeton wrestling without Coach New.

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?

I've likened it to another major corporate announcement for Alliance. Not only does Prudential bring capital into the Alliance program, but through the relationship we will be able to build with them. We may have some opportunities to do some future development with them in an extension of this partnership.

would probably not pass math.

I think that's going to be probably one of the major stumbling blocks. Some of the details we're going to have to work out.