I think women get a little crazier when they run in packs. They want to outdo each other.

I think in particular the underarm (deodorant) category was one where competitors like Colgate and Unilever were clamoring for some divestiture.

I think in particular the underarm (deodorant) category was one where competitors like Colgate and Unilever were clamoring for some divestiture,

The lady doth protest too much, me thinks

"And now, Madam," I addressed her, "we shall try who shall get the breeches."

Make the doors upon a woman's wit,
and it will out at the casement;
shut that, and 'twill out at the key-hole;
stop that, 'twill fly with the smoke out at the chimney.