I try not so much to create new characters and worlds but to create new game-play experiences.

The obvious objective of video games is to entertain people by surprising them with new experiences.

Players are artists who create their own reality within the game.

I think I can make an entirely new game experience, and if I can't do it, some other game designer will.

Our job as the game creators or developers - the programmers, artists, and whatnot - is that we have to kind of put ourselves in the user's shoes. We try to see what they're seeing, and then make it, and support what we think they might think.

Well, for over a year now at my desk, a prototype program of Luigi and Mario has been running on my monitor. We've been thinking about the game, and it may be something that could work on a completely new game system.