I try to understand place on a deeper level than just the physical or environmental aspects. It includes cultural and intellectual forces, too. It's an inclusive approach that brings in many disciplines and sees place as a dynamic thing.

Architecture is a ride - a physical ride and an intellectual ride.

The connection to place, to the land, the wind, the sun, stars, the moon... it sounds romantic, but it's true - the visceral experience of motion, of moving through time on some amazing machine - a few cars touch on it, but not too many compared to motorcycles. I always felt that any motorcycle journey was special.

A building that has great environmental responsibility is a political animal in a way because it becomes promotional of a cause. I think that kind of advocacy through architecture is really good.

A place does not become good by your physical aspects, but by the people who are present in it.

Let's put it like this... Deeper Level is a place in which I can put in everything exploits and then to share everything.... to make everything viral.