I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.

Children can't help but create: they need to put their mind on the page, they want to paint, to sculpt, to write short stories.

Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.

The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

And so we keep on thinking, because the next thought might be the answer.